"Will is super easy to work with! He has helped my business grow and takes care of everything that needs done on the computer side! Highly recommend"
Search Engine Optimization
Show Up When Your Town
Searches for Your Trade.
Tech Dad Media runs local SEO for contractors. We build a page for every service and town you want calls from, keep your Google Business Profile active, and show you the Search Console numbers every month.
Stop Being Invisible
in Local Search
When someone in your city needs your services, they don't open a phonebook. They pull out their phone and search Google. If you aren't on the first page or in the Google Maps "Local Pack," the call goes to whoever is.
Tech Dad Media does local search engine optimization for small businesses, mostly contractors. We go after the searches people make when they're ready to hire: "emergency plumber in Hamilton," "paver sealing near me." Those bring calls.
What We Do
Every Month
Sprinkling keywords on a homepage won't rank you. We start with a technical SEO audit so your site is fast, secure and easy for Google to crawl.
Then we build the pages: one for each service and each town you want calls from. We write the meta descriptions, clean up your citations and add schema. One town or a whole county, the work is the same, just more of it.
Why Generic SEO Agencies
Fail Trades Contractors
Most SEO agencies treat every client the same: a few blog posts, some directory links and a monthly PDF. That playbook misses what brings calls to a contractor.
Trades live on local search intent. An HVAC company in Cincinnati needs to show up when someone in Hyde Park searches "AC repair near me" on a 95-degree day. National blog traffic does nothing for it. A plumber needs "emergency plumber [city]" and "burst pipe repair" in their service radius, and "plumbing tips" won't bring a single call.
We work almost entirely with service businesses and contractors. We plan around seasonal spikes, service areas, and how Google Guaranteed ads, your Google profile and organic results stack on one search page. We can usually tell you why a competitor with a worse website is beating you.
Local SEO vs. Google Ads:
Which Is Right for You?
This is the question every contractor eventually asks. Google Ads can put you on the first page tomorrow. Local SEO takes 3–6 months to build. So which do you choose?
Google Ads: Fast results, zero shelf life. The moment you pause spending, you disappear. Cost-per-click in trades ranges from $8 to $45 depending on your market. A $1,500/month ad budget in a competitive city might generate 30–50 clicks. Those are clicks, and only some of them call. When the budget stops, so do they.
Local SEO: Slower to start, and it keeps working. A first-page ranking you earn doesn't disappear the day you stop paying. The pages and reviews you build stay put, so your cost per lead drops as they add up. If you plan to be in business next year, local SEO for contractors pays back more over time.
The honest answer? For most trades businesses, the ideal play is SEO as the foundation with a modest ad spend while organic rankings build. That's exactly how we structure our recommendations for clients.
Is This Right for You?
Local SEO Works Best
for These Contractors
The Referral-Only Contractor Ready to Scale
Your business runs on word of mouth and you're booked out, but you know one slow quarter could hurt. You want inbound leads that don't depend on who someone happens to know. Local SEO gets strangers in your town calling you.
The Contractor Burning Budget on Ads With No End in Sight
You're spending $1,000–$3,000/month on Google Ads and HomeAdvisor leads, but the moment you pause, the phone stops ringing. You want something that keeps bringing calls after you build it.
The Business With a Website That Ranks for Nothing
You have a website, maybe it even looks decent, but you can't name a single keyword it ranks for. Customers aren't finding you through Google, and you know it's costing you jobs.
What You Get
Everything Included
in Our SEO Campaigns
Here's the work, piece by piece.
Deep Keyword Research
We find the phrases your customers type into Google when they're ready to hire, in the towns you work.
Technical SEO & Speed Optimization
We clean up your site's code, fix broken links, fix how it works on a phone and speed it up.
On-Page Content Optimization
Clear headings, schema markup and a page for each service and town, so Google knows what you do and where you do it.
Local Citation Building
We make your name, address and phone number (NAP) match across the directories Google checks, like Yelp, Bing and Apple Maps.
Strategic Backlink Acquisition
We earn links from local and trade sites that point back to yours. No paid link schemes.
Monthly Reporting & Strategy
A plain-English monthly report: where you rank, what moved and what we're doing next.
Quick Self-Assessment
8 Signs You Need
Local SEO Right Now
- You can't name a single keyword your website currently ranks for.
- Your Google Business Profile shows up in Maps but not in the top 3 results.
- A competitor with a worse website ranks above you for your own city + service.
- Your GBP hasn't been updated with posts or photos in the last 60 days.
- You've never had a technical SEO audit done on your site.
- You're in a market with 10+ competitors and you're not on page one.
- Your site isn't indexed on Google, or was penalized and you're not sure why.
- Every lead you get comes from ads, referrals, or repeat customers, never from organic search.
What Our Clients
Are Saying On Google
Real feedback from local business owners who trusted us to grow their digital presence.
"Working with Tech Dad to create my business website was one of the best decisions I’ve ever made. From start to finish, the service was caring, professional, and beyond amazing."
"Tech dad set me up with a website and did not disappoint!"
"We recently hired Will to create a website for us. Will’s communication and quality of work was amazing. Really impressed with his work and professionalism. Highly recommend Will for any tech or website needs."
"I couldn’t be happier with the website created for my business! The Teach Dad Media team was professional, responsive, and truly understood my vision. They delivered a site that not only looks fantastic but is also easy to navigate and perfectly tailored to my needs. The entire process was smooth, and they went above and beyond to ensure everything was just right. Highly recommend for anyone looking for top-notch web design services!"
"Thanks to William we got our Online Store set up on our website. He was knowledgeable, patient & friendly. Would recommend him to anyone. Thanks again, William"
"We hired Tech Dad Media to rebuild our website, improve our SEO, and help us get found online. The difference has been noticeable. The new website is faster, more professional, and much easier for customers to navigate. If you're a contractor or small business owner looking for a company that understands websites, SEO, and lead generation, I would recommend Tech Dad Media."
"Will is amazing! If I could give him 10 stars I would! He built my website and really allowed me to participate. Asking each other questions to make my page the best it could be, not only visually for the customers but on the back end that truly matters. If you're looking for someone to make a kick-ass website, SEO, and marketing, Will is a genius. Highly recommend him!"
"I'm not a tech savvy person and he explains everything to me, and the finished product is amazing. Very happy with my website and the work he's doing beyond that."
Transparent Pricing
Simple, Honest Pricing.
No "call for a quote" runaround. No bait-and-switch tiers. Just honest numbers so you can make a real decision.
Keep The Lights On
Starting at
$149/mo
+ setup fee
The insurance policy. Your site stays up, your leads land on your phone, and nothing rots while you're on a job.
- Managed hosting, SSL, daily backups, and security
- Spam-filtered lead form wired to your CRM
- CRM-lite access
- Instant lead alerts with tap-to-call
- Automated review requests
- Monthly dashboard snapshot
Most Popular
Make The Phone Ring
Starting at
$749/mo
+ setup fee
You run the crew. We run the marketing. This is the one that gets the phone ringing from Google.
- Everything in Keep The Lights On
- Local money pages for every service, up to 2 cities included
- Google Business Profile management, with a post every month
- Two blog posts a week, written and published
- Schema markup, citation cleanup, and AI-search structuring
- Full CRM with a source-tracked lead dashboard
- Send in a finished job, we build the page
- Market exclusivity: one trade per service area
- Monthly rank tracking and Search Console report
- 2 hours of website edits per month
Full Authority
Starting at
$2,499/mo
+ setup fee
For contractors who want the whole metro, not one town. Organic, maps, and paid, run together.
- Everything in Make The Phone Ring
- Managed Google Ads and Google Guaranteed ads (LSAs)
- Up to 10 cities included
- Metro exclusivity
- Three blog posts a week
- Monthly AI citation report
- Brand and content coaching
- Building income beyond the truck
- Monthly strategy call
- Priority support
No annual contracts
1 business day reply
Plain English, always
No pressure, ever
Made in America
Veteran Owned
Every plan has a one-time setup fee. Three-month minimum, then month to month. Cancel any time after that.
Rather not text? Send me your link on the short form.
Service FAQ
SEO Questions,
Answered.
What contractors ask us about SEO.
Months. Nobody can promise a ranking or a date, and we don't. How long depends on your town and your competition. Once it works, the traffic keeps coming without a per-click bill.
Regular SEO goes after national searches. Local SEO goes after the "Local Pack" (the Google Maps block) and the results people get when they search "near me" or add a city name.
Local SEO is Make The Phone Ring at $749/month. That covers local money pages for up to 2 cities, Google Business Profile management with a post every month, two blog posts a week, schema and citation cleanup, rank tracking, and a Search Console report. Additional cities are $200/month each. Up to 10 cities, three blog posts a week, metro exclusivity, and managed Google Ads is Full Authority at $2,499/month. Three-month minimum on either, then month to month.
No. Anyone who guarantees a #1 spot is lying, because Google decides and changes how it ranks all the time. What we can tell you is exactly what we did each month, and show you the Search Console numbers so you can see what moved.
The Local Pack (some people call it the "Map Pack") is the block of three businesses with a map at the top of Google for local searches. It sits above the regular website results and gets a big share of the clicks. For a contractor it's the best spot on the page, because the people tapping it want to call someone today.
Both matter. If your budget is tight, start with your Google Business Profile. GBP optimization directly controls your Local Pack ranking, and most trades searches trigger the Local Pack before organic results. A well-optimized GBP can move the needle in 30–60 days. Website SEO compounds over 3–6+ months. We usually run both at once, with the Google profile first and the website pages building behind it.
Clear signals: your Google Search Console data shows increasing impressions and clicks for local keywords; your GBP insights show more "calls from profile" and "direction requests"; your organic contact form submissions tick up month over month. Our monthly report ties those numbers to calls and leads. You should always be able to answer "how many calls did SEO bring in this month?" If your current agency can't tell you that, something is wrong.
NAP stands for Name, Address, and Phone number. A citation is any online listing that mentions your business: Yelp, Bing Maps, Apple Maps, Angi, the BBB, your chamber of commerce and plenty more. Google cross-references these listings to verify your business is legitimate and to confirm your exact location. If your phone number on Yelp doesn't match your GBP, or your address format differs across directories, Google loses confidence in your data and your Local Pack ranking drops. Citation cleanup is part of every SEO plan.
Let's Work Together
Ready to stop being
invisible on Google?
Text Will your site link. He'll look at it and tell you what's holding you back. You won't get a pitch.
Text Will
No annual contracts
1 business day reply
Plain English, always
No pressure, ever
Made in America
Veteran Owned