Your Reputation Is
Your First Impression.

We can flag reviews that violate platform guidelines (fake, spam, or off-topic) and submit removal requests on your behalf. However, legitimate negative reviews cannot be deleted. Our strategy is to surround them with a much higher volume of authentic 5-star reviews so they have minimal impact.

We build a simple follow-up system that contacts satisfied customers at the right moment — after a job is done, a service is delivered, or a project wraps up. The request is natural, short, and easy to act on. Most clients see a significant increase in monthly review volume within 60 days.

We focus primarily on Google Business Profile, which has the highest impact on local search rankings. We can also monitor and respond on Yelp, Facebook, BBB, and industry-specific platforms depending on your business type.

Reputation management is included in our Make The Phone Ring plan at $500/month, which also covers full Google Business Profile management and local SEO. Standalone reputation management is available starting at $200/month.

Google uses reviews as a "prominence" signal in its Local Pack ranking algorithm. Specifically: total review count (more reviews = higher authority signal), average star rating (4.5+ is the practical threshold for competitive markets), review recency (steady new reviews outperform a large static count), and your response rate (businesses that respond to 90%+ of reviews within 48 hours show active local engagement). All four factors push your ranking higher in Google Maps results. In most trades markets, the top-3 Local Pack businesses average 60–120 reviews at 4.6+ stars — if you're significantly below that, a review campaign is the most direct path to a ranking improvement.

It depends heavily on your specific market and trade category. In smaller markets (under 100,000 population), 25–40 reviews at 4.7+ stars can be enough to reach the top 3. In mid-size cities, 50–80 is a more realistic target. In major metros or highly competitive categories (HVAC, plumbing, roofing), 100–200 reviews is not unusual for top-3 positions. The floor that matters most: you should never be below the review count of the businesses currently ranking above you. We audit your specific market at the start of every engagement so you know exactly what threshold you're climbing toward.

The goal of a negative review response is not to win the argument — it's to demonstrate accountability to the hundreds of future prospects who will read your response. The formula: acknowledge the issue without getting defensive, apologize for the experience (not necessarily for wrongdoing), offer to make it right offline (provide a direct contact), and keep it short. Never argue the facts publicly. Never ask Google to remove a review in your response. Never respond in a way that reveals the customer's private information. A calm, professional response to a 1-star review often increases trust more than the review damages it — prospective customers know that even good companies get unhappy customers. What they're judging is how you handle it.

Yes. For most trades contractors, we prioritize Google first (highest SEO and call impact), then Yelp (strong organic search presence and high consumer trust), then platform-specific sites relevant to your trade — Houzz for design-adjacent trades, HomeAdvisor/Angi for broader visibility, BBB for high-ticket trust signals. We build a monitoring and response workflow for whichever platforms matter most to your market and customer type.

A review generation service sets up the systems, timing, and messaging that turn your existing satisfied customers into active Google reviewers — without you having to remember to ask or chase anyone down. For contractors, this typically means automated follow-up sequences triggered by job completion, direct-link review requests (one tap to leave a review, no app required), and a follow-up message 3–5 days later for non-responders. The result is a consistent monthly inflow of new reviews rather than sporadic clusters after you remember to ask. We set up and manage this entire system as part of our reputation management service.