Your Reputation Is
Your First Impression.

We can flag reviews that violate platform guidelines (fake, spam, or off-topic) and submit removal requests for you. Legitimate negative reviews can't be deleted. For those, we surround them with a much higher volume of real 5-star reviews so they carry less weight.

We build a simple follow-up system that contacts satisfied customers at the right moment: after a job is done, a service is delivered, or a project wraps up. The request is short and easy to act on. Most clients see a significant increase in monthly review volume.

We focus on Google Business Profile, which has the highest impact on local search rankings. We can also monitor and respond on Yelp, Facebook, BBB, and industry-specific platforms depending on your business type.

Reputation management is included in our Make The Phone Ring plan at $749/month, which also covers full Google Business Profile management and local SEO. We don't sell reputation management on its own.

Google uses reviews as a "prominence" signal in its Local Pack ranking algorithm. Four things count: total review count (more reviews build a stronger signal), average star rating (4.5+ is the practical threshold in competitive markets), review recency (steady new reviews outperform a large static count), and your response rate (businesses that respond to 90%+ of reviews within 48 hours show active local engagement). All four push your ranking higher in Google Maps results. In most trades markets, the top-3 Local Pack businesses average 60–120 reviews at 4.6+ stars. If you're well below that, a review campaign is the most direct way to improve your ranking.

It depends on your market and trade. In smaller markets (under 100,000 population), 25–40 reviews at 4.7+ stars can be enough to reach the top 3. In mid-size cities, 50–80 is the target. In major metros or competitive categories (HVAC, plumbing, roofing), 100–200 reviews is not unusual for top-3 positions. Never sit below the review count of the businesses ranking above you. We audit your market at the start of every engagement so you know the threshold you're climbing toward.

Don't try to win the argument. Your reply shows the hundreds of future prospects who will read it that you're accountable. The formula: acknowledge the issue without getting defensive, apologize for the experience (not necessarily for wrongdoing), offer to make it right offline with a direct contact, and keep it short. Never argue the facts publicly. Never ask Google to remove a review in your response. Never reveal the customer's private information. A calm, professional response to a 1-star review often builds more trust than the review costs you, because prospective customers know even good companies get unhappy customers. They're judging how you handle it.

Yes. For most trades contractors we start with Google (biggest SEO and call impact), then Yelp (strong organic search presence and high consumer trust), then platform-specific sites for your trade: Houzz for design-adjacent trades, HomeAdvisor/Angi for broader visibility, and BBB for high-ticket trust. We build a monitoring and response workflow for whichever platforms matter most to your market and customer type.

A review generation service sets up the systems, timing, and messaging that turn your satisfied customers into Google reviewers, without you remembering to ask or chasing anyone down. For contractors, that means automated follow-up triggered by job completion, direct-link review requests (one tap, no app required), and a follow-up message 3–5 days later for non-responders. You get a steady monthly flow of new reviews instead of sporadic clusters after you remember to ask. We set up and manage this whole system as part of our reputation management service.