Here's What Things
Actually Cost.
We hate the "call for a quote" runaround as much as you do. So here's our pricing, in plain English, with no hidden fees buried in the fine print. Start where it makes sense for your business.
Not sure where to start? Most local businesses see the fastest ROI from fixing their Google Business Profile first. It's the cheapest entry point and the fastest win. Start with The Quick Fix below.
Service-by-Service
Cost Breakdown.
Every trade contractor's situation is different. Here's what each service actually costs — and what drives that number up or down — so you can make a real decision before we ever talk.
Contractor & Trade Website Design
A foundational 5–8 page contractor website — covering services, service areas, about, and contact — runs $1,500–$3,500. More complex builds with 10+ service-area pages, online booking, or custom integrations run $3,500–$6,000+.
What drives the price up: number of pages, whether you need individual city landing pages (critical for multi-area contractors), contact form complexity, and how much copywriting you need us to provide. What keeps it lower: a clear scope and content you supply up front.
Common searches we answer: "how much does a plumber website cost," "HVAC company website design price," "contractor website build cost," "roofing company website quote."
Local SEO for Contractors
Foundational local SEO for a single-location trades business runs $300–$500/month. Competitive markets (major metros, multiple service areas, crowded verticals like HVAC or roofing) typically require $750–$1,500/month to move the needle. Full regional campaigns run higher.
What you're paying for: keyword research, on-page optimization, monthly content, citation building, Google Business Profile management, and plain-English reporting. Not vanity metrics — calls and form fills.
Common searches we answer: "how much does local SEO cost for plumbers," "HVAC contractor SEO pricing," "electrician SEO monthly cost," "roofing company SEO price."
GBP Optimization & Management
GBP management is included in all SEO retainers. Standalone profile setup and optimization (one-time audit + cleanup) runs $250–$500 depending on how far gone the profile is. Ongoing weekly management as a standalone service starts at $150/month.
For most local trades businesses, GBP is the fastest path to visible results — Local Pack rankings can shift in 30–60 days. It costs less and moves faster than website SEO alone, which is why we recommend it as the starting point for most new clients.
Common searches we answer: "Google Business Profile management cost," "GBP optimization price," "how much to manage Google Business listing," "local map pack SEO pricing."
Website Care Plans
Our care plans cover managed hosting, SSL, uptime monitoring, security patches, and off-site backups. The $97/month plan covers the essentials. The $200/month plan adds content update hours and a monthly site health report.
For reference: one emergency malware cleanup runs $300–$1,500. One lost weekend of leads from an unmonitored outage costs more than a year of maintenance. The math isn't complicated.
Common searches we answer: "website maintenance cost per month for small business," "WordPress care plan pricing," "website hosting and maintenance for contractors."
Tech Dad Media vs.
The Alternatives.
Large agencies, DIY builders, and pay-per-lead platforms all promise growth. Here's how the reality actually stacks up for local trades businesses.
| What You Need | Tech Dad Media | Large Agency | DIY Builder (Wix/Squarespace) |
Pay-Per-Lead (Angi/HomeAdvisor) |
|---|---|---|---|---|
| Transparent, posted pricing | ✓ Yes | ✗ Call for quote | ✓ Yes | ✗ Varies by bid |
| Trades-specific SEO strategy | ✓ Built-in | ✗ Generic approach | ✗ No SEO work | ✗ No SEO included |
| You own all your assets | ✓ 100% ownership | ✓ Usually | ✗ Platform lock-in | ✗ Leads owned by them |
| Google Business Profile work | ✓ Included in SEO | Add-on cost | ✗ Not included | ✗ Not included |
| No long-term contract required | ✓ Month-to-month | ✗ Usually 6–12 months | ✓ Monthly billing | Varies |
| Plain-English monthly reporting | ✓ Every plan | PDF reports w/ jargon | ✗ None | Lead count only |
| Leads you own long-term | ✓ Organic — yours to keep | ✓ If they do real SEO | Depends on your SEO work | ✗ Rented, not owned |
Simple, Honest Pricing.
No "call for a quote" runaround. No bait-and-switch tiers. Just honest numbers so you can make a real decision.
The digital insurance policy. Your site stays secure, fast, and backed up while you're on the job site.
- Managed Hosting & SSL
- Daily Backups
- Security Monitoring
- Plugin & Core Updates
- Monthly Uptime Report
Full local SEO & GBP management. You run your crew — we run your marketing, every single month.
- Everything in Keep The Lights On
- Google Business Profile Management
- Weekly GBP Posts
- Review Response & Monitoring
- Monthly Local SEO Reporting
- Citation Cleanup & Consistency
Comprehensive digital dominance. Multi-location SEO, content strategy, and aggressive growth — every month.
- Everything in Make The Phone Ring
- Multi-Location GBP Management
- Monthly SEO Content (2 pages)
- Competitor Tracking & Strategy
- Bi-Weekly Strategy Calls
- Priority Support
All monthly plans require a one-time $500 onboarding & setup fee. Month-to-month after that — no annual lock-in.
Still Not Sure What You Need?
That's what the free call is for. We'll look at your current setup, tell you honestly what's broken, and give you a clear recommendation — even if the answer is "you don't need us yet."
Book a Free 20-Minute Call