Four Numbers You're Owed Every Month
Most marketing reports are built to look busy and be impossible to check. Here are the four numbers that can't be faked, and how to pull them yourself.
Read More →Business Advice Without
the Motivational Poster Energy.
Practical stuff on local SEO, websites, Google Business Profiles, and the general chaos of running a small business online. Written by someone who does this work, not a content team optimizing for keyword density.
Are You the Experiment?
Two questions that end a bad sales call in under a minute. The second one is the one nobody wants to answer, including most of my competitors.
Read More →Your Website Made a Promise You Didn't
Somewhere on your site is a claim you'd never make out loud. You'll find out about it in a driveway, from a customer holding their phone.
Read More →Word of Mouth Is Real. It's Also Slow.
Referrals aren't an objection to get past. They're a real channel with real failure modes. Here's where they stop working, and what pairs with them.
Read More →He Said My Site Looked AI Generated
I built a contractor a demo and he passed on it. His reason was that it looked AI generated. He was right, and here's what gave it away.
Read More →Somebody Quoted You $3,500 a Month
A plumber got quoted $3,500 a month for local SEO and couldn't tell if that was insane. Here's the math nobody does out loud, in both directions.
Read More →You Didn't Lose That Job on Price
You lost it in the twenty minutes your hands were wet. Here's the free version of the fix, before anybody sells you a robot to answer your phone.
Read More →Who Actually Owns Your Website?
Six things to check tonight to find out whether you could walk away from your marketing company tomorrow. Takes about twenty minutes.
Read More →Booked Out a Year? Don't Buy Marketing.
If your backlog is longer than your season, more leads make your life worse, not better. The cheapest marketing move you've got is a price increase.
Read More →What to Post on Your Google Business Profile Every Week
GBP posts aren't social media. Nobody scrolls them for fun. But Google reads every word, and ten minutes a week keeps your profile alive.
Read More →What a Contractor Website Actually Needs on the Homepage
Your homepage has one job: turn a stranger with a problem into a phone call. Here's what belongs above the fold, and what's just decoration.
Read More →How Fast Your Site Loads, and Why Customers Bail
Your customer is on a phone with two bars of signal. If your site takes more than a few seconds, they're gone. Here's what slows contractor sites down and how to fix it.
Read More →Why Your Phone Number Placement Is Costing You Calls
Your number exists on your site somewhere. That's not the same as being callable. Here's where the number has to live and why every extra tap loses you leads.
Read More →Local SEO Basics for Tradespeople, in Plain English
No jargon, no $2,000 retainer. Here's how local search actually decides who shows up when someone types 'plumber near me', and the handful of things that move the needle.
Read More →How to Handle a Bad Review Without Making It Worse
One bad review won't sink you. One bad reply might. Here's how to respond when someone torches you online, and what to do when the review is flat-out false.
Read More →Should You Pay for Google Ads or Fix Your Organic Presence First?
Ads are renting attention. Organic is owning it. Here's the honest breakdown of when a contractor should run ads, when it's burning money, and what to fix first either way.
Read More →How to Get More Google Reviews Without Begging
You don't need to grovel for reviews. You need a system that asks at the right moment, makes it stupid easy, and runs without you thinking about it.
Read More →DIY Website Builders vs Hiring Someone: The Honest Breakdown
Wix and Squarespace aren't scams, and web designers aren't always worth it. Here's the honest breakdown of when to build it yourself and when DIY quietly costs you more.
Read More →Before and After Photos: Your Most Underused Sales Tool
You already create proof of your work every single day, then drive away without capturing it. Two photos per job can outsell any ad you'll ever run. Here's the system.
Read More →5 Things Your Website Is Doing Wrong Right Now (According to Google)
You don\'t need to redesign your entire site. You need to fix five specific things that are quietly tanking your rankings and your conversion rate. Here\'s the list.
Read More →Why Your Google Business Profile Is Invisible (And How to Fix It This Week)
Most GBP profiles are set up once and never touched again. Here’s the low-effort, high-impact maintenance routine that actually moves the needle — no agency required.
Read More →New Articles Go Out
Without a Schedule.
No newsletter cadence, no content calendar. When something worth writing about happens, it goes up. In the meantime — if you have a specific problem you want addressed, just ask.
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